Home » 2019 » April

Call Tracking

Call Tracking

Telephone Tracking allows you to monitor calls from your website and know precisely what marketing activity brought them there; whether it was from another website, Google or your own paid search campaign.
So no more will you have to figure how your caller has found you.
Call tracking is an essential tool for any business that spends money on advertisements across multiple channels. Customers with AdWords possess an inborn need to monitor the calls that are relevant to their keywords, to be able to understand which keywords provide call conversions. call tracking solution With no visibility of telephone conversions, it is not really possible to work out if your investment from the keywords on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions ?
Most clients are searching to monitor not just PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system such as Call Conversions Tracking comes from, since it allows you to realize your ROI for each of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of all your marketing channels, key to the success of any business.